We all know that the barriers of ecommerce adoption is India are primarily - unavailability of affordable broadband, only 10 million unique credit card users and absence of triggers for the growth of Indic languages. Today in one of the IAMAI reports I found an interesting bit of information regarding the barriers of internet usage.The major barriers leading to measured growth of the Internet in India have been relatively low awareness and higher cost of accessing the Internet. With the continued technological innovations in the area of Internet, cost of accessing the Internet is expected to go down in the coming future with greater speed of access. Innovative content delivery and provision of need-based applications like Online bill payment, Online ticket booking etc. will help in creating awareness among Internet non-users and will act as a driver for Internet usage.
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