In the consumer e-commerce market, there is a clear preference for a wide variety of different online applications across demographic segments. Over the years young generation has been the target for content providers. I-Cube 2008 summary reports that email is the most popular application among the most of the demographic segments followed by information search.As far as e-commerce is concerned different demographic profiles exhibit different behavior. The histogram summarizes the trend (Beveled portion is the ecommerce portion)
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