Growth of PC Owners - A trigger

There is an increase in the number of claimed internet users over the years across all towns. Increase in the number of claimed internet users in the SEC D&E shows that internet has started to reach the bottom of the pyramid. This rise in the subscriber base can primarily be attributed to the decrease in the prices of PC and the higher literacy levels.

There has been 36% growth in PC Owners in the year 2008 over the year 2007. This could be due to fall in PC prices and increase in the awareness of benefits in using a PC. An increase of 25% in the number of Internet subscribers over the year 2008 has also been observed. This increase is in part due to penetration of the Internet in the less affluent classes of the society and smaller towns.