Its not surprising that the 10 million unique Credit card users pose a great deterrent to the ecommerce growth in India. A few key facts mentioned below would ratify the belief.
- Though almost 68% of regular internet users are employed and 51% of them work as ‘salaried’ employees in the corporate world, only 25% of them own a credit card. The credit card ownership among regular internet users stood at 34% in the year 2007-208. This noticeable fall in the proportion of credit card owners can be attributed to the significant increase in the proportion of the relatively ‘younger’ age group internet users.
- Among the credit card owning internet users, almost 1 in 3 own ‘multiple’ credit cards.
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