This is an interesting survey I did during my internship. You can download the survey results from here. The survey results would provide a lot of strategic inputs to the small etailers as well as to the traditional brick and mortar firms.The participating companies are listed adjacent to this paragraph. I interviewed the decision makers (CXO level) from many online retailing companies as well as traditional retailers.
The rationale for interviewing brick and mortar retailers was to understand their frugal presence online. In their answers lie a huge business opportunity for the online retailers - big and small. If you could read between the lines, you would understand what I mean.
This survey also would guide the novice upstarts in figuring out where the next business opportunity lie and would help pave ways in understanding how to co-create with competitors to build a ecosystem which would be profitable to all the players in the value chain - sourcers, fulfillment personnel, suppliers, distributors, warehouse owners, logistic providers and after sales support service providers.
Its indeed very insightful. I always used to wonder what is stopping big bazaar and pantaloons from selling online? Thanks a ton for this survey.
ReplyDelete--Janiele Augustin, Goa
Strange. 60% of the companies agree that eTailing is going to be the next big thing in India but are still not doing much about it. What's the reason? I see that many of these companies have expressed their reservation in outsourcing this work to outside technology vendors. Is that the main reason that's preventing them from going online?
ReplyDeleteI dont know exactly whats the reason. India etailers are by nature very conservative. They dont realize that even if technology is such an integral part of their business, they would be better off outsourcing it.
ReplyDeleteI like the survey.. very insightful.. if you look at the some of the answers.. its got to do with trust.. that is in fact the main reason for people not opting for online in India.. I know things are changing and probably internet and mobile will be next hub for shopping... I think what we need is to build trust in mind of people before we can have large percentage of audience buying online... conservatism comes not from transitional roots but from lack of trust..
ReplyDeletebtw I enjoy your writing..
great resource!
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